Thursday, June 23, 2011

BGSU SISO Promotion - Lessons Learned and Tips for the Future

The number one thing  I learned when contributing content to the sites we chose, was to make the posts interesting. Even if the subject matter is interesting, users may not read simply because it looks boring. By using images and videos, we can attract users to our site and hope they will read and comment on our posts. I also learned that asking questions and encouraging interaction is important. By interacting with our followers we give them a sense of involvement and in turn give a purpose to the organization. If no one interacts with us it may appear that we wasted time, but in fact we are just building our foundation to promote more in the future. It was very cool to see people actually like our pages and was good motivation for us to continue our work on the sites.

One of the recommendations I have for future classes is to start early. One has no idea how much time is lost over on the course of a few days of not posting. Also, viewers may begin to drop off if no updates are made over the course of a few days. Another recommendation I have is to keep the interaction at a steady pace. If a group interacts with its users intensively for two days then stops for five, users can get frustrated and leave the site. My final recommendation is to post meaningful posts. Don't just post or write on a blog to do it, make sure what you are writing has meaning and is important or insightful to others.

Overall, I learned how to organize and collaborate with others to promote on social media sites. It was a good experience and I learned some important tips if I ever need to promote an event or group in the future using these tools.

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