Tuesday, June 7, 2011

Digg - My thoughts, its purpose, and business uses.

I used to be a Digger before I found Reddit. Digg, before v4, was a user submitted news site which had users either "digging" or "burying" submissions. Those that were liked received a digg and those that were not received a bury. Essentially, whichever stories were receiving the most diggs would be front page. Digg was very unstable during the transition from v3 to v4, which displeased many users. With the implementation of v4 Digg went from user submitted news to publisher created stories and links with some user submitted news. Many users saw this as straying away from the core of what Digg was supposed to be.

Today Digg can be used to find interesting news stories and can be integrated with Facebook connect. The stories on Digg can be broken down into categories, such as business and gaming. Digg is meant to spread news through social media, and it does its job.

Businesses can use Digg to see how people are reacting to news that may be happening in their industry or even with their company and use those reactions to gauge what steps the company should be taking next. Businesses can also follow certain publishers that may be useful to their industry and gain an insight into current events. Other categories, such as technology could even help businesses expand their operations and stay on top of new advances in technology that could help advance the businesses.

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