Prezi is a web based presentation tool that can integrate text, videos, and images all into one to create an experience that is entertaining and rich with information. The information on the "slides" are grouped together in a such a way that all can be seen but individual item can be zoomed in on and panned to create a visually appealing presentation. When compared to PowerPoint, it simply blows it our of the water. While from a zoomed out view the information can seem unorganized, but once the show actually starts everything is shown in the proper order making the whole presentation smooth.
The presentations I have seen using Prexi have been more entertaining overall than those that used PowerPoint. Power point slides are simple click and continue presentations which usually are boring and can blend together. Prezi aims to break up the monotony and give those who have to view the presentation some entertainment as well. Prezi can also use the whole picture of the presentation as the presentation too. For example, if a site says "look at this and make sense of it", it may be hard to do so, but if you drill down and go in order the show becomes easy to understand an informative. It is up to the presenter to set up the show to be this way and can have great benefits for those watching.
Businesses can use Prezi to show their new products and services to the public in ways they haven't seen before. Instead of a boring conference where something is announced, they could instead incorporate a Prezi presentation to make the whole experience visually appealing and more interesting overall to consumers. Businesses can also use Prezi to make interactive guides for consumers that are fun to follow instead of long boring pamphlets or instructions to read. Setup guides would be much more entertaining when done in Prezi versus looking through the pages of different languages in instruction books.
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